Let’s be real for a second—most therapists didn’t get into this work to become marketers.
If you’re anything like the hundreds of counselors I’ve talked to, you got into this to help people heal, grow, and find some peace. Not to worry about algorithms, Google rankings, or how to “optimize a title tag.”
But here’s the deal: even if you’re the best therapist in your city, none of that matters if people can’t find you online. That’s why I hosted this webinar—to break down a new, smarter way to show up on Google and in AI-driven search tools (like ChatGPT, Gemini, Perplexity), without the marketing overwhelm.
In this post, I’m sharing the full video and key resources from the session, plus a fresh look at something I call the New SEO + GEO Formula—a simple framework to help you rank higher and attract more of the right clients to your practice.
Let’s make marketing feel doable—so you can get back to focusing on what you do best.
If you’re feeling a bit overwhelmed by all of this—don’t worry, you’re not alone. SEO doesn’t have to be another full-time job.
Whether you want to DIY with the resources I shared or have my team handle it for you, the goal is the same: get you in front of the clients who need you most.
If you’d like a free SEO audit and a custom visibility report for your practice, you can book a call here:
👉 https://counselingseo.com/schedule
Let’s take the guesswork out of your marketing—so you can spend more time doing the work that actually matters.
Nick Man is the founder of Counseling & Therapy SEO, where he helps therapists and counselors get found on Google without compromising their values (or burning out on social media). With a background in SEO and marketing, Nick builds calm, conversion-friendly websites and SEO strategies that actually feel human.
You can find Nick on LinkedIn ↗.