SEO Case Study - Skylark

Increase in Website Visits From Google

0 %

Boost in Google Maps Visibility

0 %

The Client:Skylark Counselling Clinic

The Presenting Problem

Skylark Counselling Clinic, a counseling clinic in downtown Vancouver, struggled with online visibility despite investing in a monthly SEO service from another SEO agency. They received no measurable traffic, leading them to seek a more effective solution.With little to no measurable traffic, they sought a more effective solution to improve their online presence and attract more clients.

Challenges

Zero organic traffic despite prior SEO investment.
Poor search visibility in a highly competitive local market.
Lack of authority in the counseling space.

The Strategy

Addressed major gaps left by the previous agency by implementing a comprehensive on-page SEO strategy, optimizing website structure, refining content, and incorporating interlinking to improve user experience and rankings.
Optimized Google Business Profile (GBP) performance with our 9-point checklist, taking the client from complete invisibility to a top 3 ranking in Google Maps for key search terms.
Applied technical SEO enhancements, improving site speed, crawlability, and indexing to ensure search engines could efficiently understand and rank the site.
Built high-quality, authoritative backlinks from industry-leading websites to establish credibility and strengthen domain authority.
Leveraged off-page SEO tactics to increase the site’s trustworthiness, relevance, and organic reach.
Executed GBP optimization strategies to enhance local visibility and drive more traffic from nearby searchers.

The Outcome

The implemented strategies yielded significant outcomes for skylark, including:

300% increase in organic traffic within the first year.
1135% increase in organic traffic in 2 years.
427.36% increase in discovery searches.
Secured a top 3 spot in Google Maps for “downtown Vancouver counseling clinics” against 15+ competitors.
Transformed from zero visibility to an established authority in Vancouver’s counseling space.

Conclusion

By switching to our SEO services, Skylark evolved from an underperforming website to a dominant player in their niche. Today, they enjoy sustained organic growth, strong local rankings, and industry authority.

Google Map Ranking Results

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